For those who see the world differently. Since 1978, Diesel has promoted passion, individuality, and self-expression through its constant innovation in an ever-changing world. Born in Italy, for almost 40 years Diesel has been growing into a worldwide style powerhouse. Though Diesel is known for its denim, it has infused its innovative designs into accessories. Diesel watches are bold, oversized, and high impact. Perfect styled for those who want to make a statement.